POSITION OVERVIEW
The Communications Manager assists and manages Visit Hattiesburg’s public relations, storytelling, and digital content strategy. This position is responsible for maintaining the organization’s brand voice, engaging audiences through earned and owned media, and producing clear, compelling content across all platforms.
In collaboration with the CEO, VP of Marketing & Programs, and Marketing Director, the Communications Manager helps ensure that all public messaging aligns with Visit Hattiesburg’s brand identity, strategic goals, and cultural tone. This role also provides day-to-day support for the umbrella programs of the organization, including Hattiesburg Alliance for Public Art (HAPA) and Mississippi Miss Hospitality Program.
CORE RESPONSIBILITIES
Public Relations & Media Engagement
Serve as the primary contact for media requests, press interviews, and story development
Pitch stories to local and travel media and coordinate FAM tours with travel writers and influencers
Maintain updated press kits, fact sheets, and media assets
Track media coverage, publicity results, and campaign performance to measure reach and identify opportunities for increased destination exposure
Content Creation & Messaging
Write and edit content for newsletters, blogs, press releases, web pages, and promotional materials
Coordinate storytelling strategies with the Marketing Director to ensure voice and tone consistency
Lead editorial planning for brand-aligned messaging across departments and programs
Track content performance and audience metrics to evaluate effectiveness and guide future messaging strategies
Social Media & Digital Communications
Manage Visit Hattiesburg and its umbrella programs’ social media calendar, copywriting, and performance tracking
Collaborate with the Marketing Director to align visual and written content
Monitor engagement, audience growth, reach, and campaign performance to optimize messaging and inform future digital strategies based on performance insights
Program Support
Provide communications, copywriting, and public-facing support for umbrella programs, events, and activations
Support overall marketing and communications needs for special programs, including promotional materials, contestant messaging, and event storytelling
REQUIRED QUALIFICATIONS
Bachelor’s degree in communications, public relations, journalism, or a related field
2–4 years of experience in public relations, digital content, or tourism communications
Excellent writing, editing, and storytelling skills; familiarity with AP style
Proficiency in email marketing, social scheduling platforms, and cloud-based tools
Ability to manage multiple priorities and deadlines with strong attention to detail
PREFERRED QUALIFICATIONS
Familiarity with tourism media or destination marketing
Graphic design skills or experience with visual asset creation is a plus
WordPress or CMS experience for light website editing
ADDITIONAL INFORMATION
This position is based in Hattiesburg, MS, and may require occasional evening or weekend work for events or media hosting
Must have a valid driver’s license and reliable transportation