Primary Responsibilities
Sports Sales & Development:
Position Oxford as a competitive destination for tournaments, races, and athletic events
Identify and engage event rights holders, tournament organizers, and athletic associations to secure bookings
Develop and maintain a pipeline of sports leads through sales calls, direct outreach, networking, and industry events
Maintain updated database of area sports related facilities and amenities in Sports Tourism Index/Scout
Create competitive event bids, incentive packages, and proposals with local partners
Event Servicing & Client Management:
Serve as the liaison between event organizers, athletic venues, city departments, and lodging partners
Coordinate pre-event planning meetings and site visits; manage post-event evaluations
Maintain up-to-date records of leads, contacts, and event details in CRM system
Track sports-related performance metrics and provide monthly reports to Executive Director
Marketing & Promotion:
Work with Director of Sales & Marketing and PR agency to promote secured events and Oxford’s sports assets
Create and distribute sports-specific collateral, presentations, and digital marketing content
Attend and represent Visit Oxford at relevant tradeshows, expos, and association conferences
Community & Partner Collaboration:
Collaborate with local schools, universities, and sports organizations to identify partnership opportunities
Coordinate with Partnerships Manager to ensure local stakeholders are involved in event planning and execution
Work with Welcome Center team to fulfill hospitality needs such as welcome bags for teams and officials

